The Understanding
For your business to be successful, it’s pivotal that you first have a deeper understanding of your ideal customer profile and target market.
We have seen it all! Businesses that have a fantastic product or service, yet when it comes to marketing, money is wasted on advertising. They have steamed ahead with no clear marketing proposition and marketing strategy to boot. Disaster!
Does this sound familiar? Fear not – we’ve developed The Understanding, to help you understand who your customers are. We’ll help you to shape your marketing strategy and proposition, which will lead to long-term revenue growth and success!
Your Pathway to Profitable Marketing
The Who
The who is the first question we’ll help you to answer, as understanding this will be the foundation to building a successful marketing strategy, and of course, be the key to profitability.
The more information you unearth about your customers, the more successful and impactful your marketing will be.
Besides identifying your ideal customer profile, we will help you to identify customers who are not your target market, which is often overlooked by businesses. These may be customers that are in reality simply not profitable and a drain on resources and your time.
The What
Customers are not interested in why your product or brand is great, they do not care. While you know you have a great product or service, it’s unlikely that potential customers want the life story.
Customers care about their problems and needs. Does your product or service solve that? Does your messaging and proposition clearly communicate this?
Through The Understanding, we help distinguish what makes your customers convert and drive sales for your business.
The Why
After we have identified the what, we take an in-depth look at the why. Your most profitable customers are looking for specific solutions, but why are they doing so? and what competitors are they considering?
Potential customers will be doing their research, they want to find the best solution to meet their needs. Therefore, your business will need to answer the question of why should I buy from you?
Wasting Money On Ads Chasing That One Last Client ‘You Need’?
Another common misconception we’ve heard from business owners, is the illusion that they just need to find one more customer, or client, to make their business a success.
The reality, however, is often not the case.
This is why many business owners and decision makers believe they don’t need any guidance. While, in reality, The Understanding can again help you pinpoint where you may be missing out and help guide you to get your business back on track.
Have you in fact been targeting the wrong customers, through a half-baked poorly thought out marketing strategy all along? If you think you have, then we can help.
Come Together For A Discovery Day
Discovery Days are pivotal to the success of The Understanding, as it allows us all to come together for one day to discuss and learn more your business, before creating your bespoke report and roadmap for the next 12-months.
Typically a Discovery Day would include:
- In-depth company review – What’s working and what isn’t?
- Brand analysis – What is your brand proposition, is it strong enough?
- Competitor analysis – What differentiates your brand?
- Website audit – We analyse the UX and messaging.
Actionable insights – We define clear next steps to help you put the plan into action.
Download A Free Example Discovery Day Report
Download a free example Discovery Day report today, to understand how we can help your business identify your most profitable customers, and increase your conversion rates.